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Bupa has been driven by a passion to improve health and healthcare since their founding in 1947. It's articulated in their purpose: helping people live longer, healthier, happier lives and making a better world. They offer a broad range of services, including aged care and retirement, dental, optical, health insurance, and community wellbeing initiatives, to improve the health of all the customers. In 2006, Bupa China was established. In 2011 Alltrust partnered with Bupa International allowing customers access to quality healthcare throughout the world.
Bupa exited the China market in December 2023, with new and renewal business terminating on 1 December.